Nir Eyal

Nir Eyal


Nir Eyal is an Israeli-born American author, podcaster, lecturer and investor known for his bestselling book,

: How to Build Habit-Forming Products and
: How to Control Your Attention and Choose Your Life.

He is also a former consultant with Boston Consulting Group. Nir served as CEO of both AdNectar, Inc. (social media advertising company) and Sunshine Business Development, LLC (renewable energy distribution company).


Written Books

Developed Products

Produced Feeds

The Nir And Far Podcast

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